diff --git a/src/shared/applyTemplate.js b/src/shared/applyTemplate.js
new file mode 100644
index 0000000..a83e9b3
--- /dev/null
+++ b/src/shared/applyTemplate.js
@@ -0,0 +1,24 @@
+import { isUndefined, isFunction } from './typeof'
+
+export default function applyTemplate({ component, metaTemplateKeyName, contentKeyName }, headObject, template, chunk) {
+  if (isUndefined(template)) {
+    template = headObject[metaTemplateKeyName]
+    delete headObject[metaTemplateKeyName]
+  }
+
+  // return early if no template defined
+  if (!template) {
+    return false
+  }
+
+  if (isUndefined(chunk)) {
+    chunk = headObject[contentKeyName]
+  }
+
+  if (isFunction(template)) {
+    headObject[contentKeyName] = template.call(component, chunk)
+  } else {
+    headObject[contentKeyName] = template.replace(/%s/g, chunk)
+  }
+  return true
+}