diff --git a/demo/alpine.html b/demo/alpine.html
index 6e14ce4..91c7119 100644
--- a/demo/alpine.html
+++ b/demo/alpine.html
@@ -24,38 +24,42 @@
 
   <main>
     <article>
-      <div x-data="{
-        maskedvalue: '123',
-        unmaskedvalue: '',
-        options: { eager: true }
-      }">
-        <input
-          x-model="maskedvalue"
-          x-maska:unmaskedvalue.unmasked="options"
-          x-on:maska="console.log($event.detail)"
-          data-maska="##-##"
-        >
-        <div><label><input type="checkbox" x-model="options.eager"> eager?</label></div>
-        <div>masked value: <span x-text="maskedvalue"></span></div>
-        <div>unmasked value: <span x-text="unmaskedvalue"></span></div>
+      <div x-data="{ enabled: true }">
+        <div><label><input type="checkbox" x-model="enabled"> enabled?</label></div>
+        <template x-if="enabled">
+          <div x-data="{
+            maskedvalue: '123',
+            unmaskedvalue: '',
+            options: { mask: '#-#', eager: true }
+          }">
+            <input
+              x-model="maskedvalue"
+              x-maska:unmaskedvalue.unmasked="options"
+            >
+            <div><label><input type="checkbox" x-model="options.eager"> eager?</label></div>
+            <div>masked value: <span x-text="maskedvalue"></span></div>
+            <div>unmasked value: <span x-text="unmaskedvalue"></span></div>
+          </div>
+        </template>
       </div>
 
       <div x-data="{
         maskedvalue: '-1234.90',
         unmaskedvalue: '',
-        options: { number: { locale: 'ru', fraction: 2 }}
       }" style="margin-top: 1em">
         <input
           x-model="maskedvalue"
-          x-maska:unmaskedvalue.unmasked="options"
+          x-maska:unmaskedvalue.unmasked
           x-on:maska="console.log($event.detail)"
+          data-maska-number-locale="ru"
+          data-maska-number-fraction="2"
         >
         <div>masked value: <span x-text="maskedvalue"></span></div>
         <div>unmasked value: <span x-text="unmaskedvalue"></span></div>
       </div>
 
       <div x-data style="margin-top: 1em">
-        <input x-maska data-maska="+1 (###) ###-####" data-maska-eager value="1234567">
+        <input x-maska="'+1 (###) ###-####'" data-maska-eager value="1234567">
       </div>
 
       <script type="module">
diff --git a/docs/v3/alpine.md b/docs/v3/alpine.md
index 796df8f..3cfaa15 100644
--- a/docs/v3/alpine.md
+++ b/docs/v3/alpine.md
@@ -3,7 +3,7 @@
 Maska provides custom Alpine.js directive for use with input:
 
 ```html
-<input x-maska:argument.modifier="options">
+<input x-maska:argument.modifier="value">
 ```
 
 - `argument` is a name of the bound variable (see example below)
@@ -11,21 +11,24 @@ Maska provides custom Alpine.js directive for use with input:
   - `masked` (default): variable will get a masked value (as in v-model)
   - `unmasked`: variable will get an unmasked (raw) value
   - `completed`: variable will be boolean, showing that mask is completed
-- `options` is object with default options
+- `value` could be one of:
+  - `string` for the mask value (should be enclosed in additional quotation marks: `"'#-#'"`)
+  - `object` with a default options
 
 
 ## Minimal example
 
-Apply `xMaska` directive to the input along with `data-maska` attribite:
+Apply `xMaska` directive to the input:
 
 ```html
-<input x-maska data-maska="#-#">
+<input x-maska="'#-#'">
 ```
 
+?> Please note that the mask value is enclosed in additional quotation marks: `"'#-#'"`.
 
 ## Set mask options
 
-To set default [options](/options) for the mask, pass options via **directive value**:
+To set a default [options](/options) for the mask, pass options via **directive value**:
 
 ```html
 <div x-data="{ options: { mask: '#-#', eager: true }}">
@@ -33,6 +36,12 @@ To set default [options](/options) for the mask, pass options via **directive va
 </div>
 ```
 
+Or you can pass an options object directly:
+
+```html
+<input x-maska="{ mask: '#-#', eager: true }" data-maska-reversed>
+```
+
 You can override default options with `data-maska-` attributes on the input. In the example above we set **eager** mode using options and **reversed** mode using `data-maska-reversed` attribute.
 
 
@@ -42,7 +51,7 @@ To get masked value you can use standard `x-model` directive on the input. But i
 
 ```html
 <div x-data="{ maskedvalue: '', unmaskedvalue: '' }">
-  <input x-maska:unmaskedvalue.unmasked data-maska="#-#" x-model="maskedvalue">
+  <input x-maska:unmaskedvalue.unmasked="'#-#'" x-model="maskedvalue">
 
   Masked value: <span x-text="maskedvalue"></span>
   Unmasked value: <span x-text="unmaskedvalue"></span>
diff --git a/docs/v3/install.md b/docs/v3/install.md
index 8ebd5aa..0ace0ba 100644
--- a/docs/v3/install.md
+++ b/docs/v3/install.md
@@ -12,7 +12,7 @@ npm install maska
 And then import it in your code:
 
 ```js
-import { Mask, MaskInput } from 'maska'
+import { Mask, MaskInput } from "maska"
 
 new MaskInput("[data-maska]") // for masked input
 const mask = new Mask({ mask: "#-#" }) // for programmatic use
@@ -23,22 +23,26 @@ const mask = new Mask({ mask: "#-#" }) // for programmatic use
 And then register it as custom plugin:
 
 ```js
-import Alpine from 'alpinejs'
-import { xMaska } from 'maska/alpine'
+import Alpine from "alpinejs"
+import { xMaska } from "maska/alpine"
 
 Alpine.plugin(xMaska)
 ```
 
+```html
+<input x-maska="'#-#'">
+```
+
 ### **Svelte**
 
 And then use it in your `.svelte` component:
 
 ```svelte
 <script>
-  import { maska } from 'maska/svelte'
+  import { maska } from "maska/svelte"
 </script>
 
-<input use:maska data-maska="#-#" />
+<input use:maska={'#-#'}>
 ```
 
 ### **Vue**
@@ -47,11 +51,11 @@ And then use it in your `.vue` component:
 
 ```js
 <script setup>
-  import { vMaska } from 'maska/vue'
+  import { vMaska } from "maska/vue"
 </script>
 
 <template>
-  <input v-maska data-maska="#-#" />
+  <input v-maska="'#-#'">
 </template>
 ```
 <!-- tabs:end -->
@@ -118,7 +122,7 @@ For modern browsers you can use ES modules build with (optional) [import maps](h
   }
 </script>
 <script type="module">
-  import { Mask, MaskInput } from 'maska'
+  import { Mask, MaskInput } from "maska"
 
   new MaskInput("[data-maska]") // for masked input
   const mask = new Mask({ mask: "#-#" }) // for programmatic use
@@ -136,8 +140,8 @@ For modern browsers you can use ES modules build with (optional) [import maps](h
   }
 </script>
 <script type="module">
-  import Alpine from 'alpinejs'
-  import { xMaska } from 'maska/alpine'
+  import Alpine from "alpinejs"
+  import { xMaska } from "maska/alpine"
 
   Alpine.plugin(xMaska)
 </script>
@@ -154,7 +158,7 @@ For modern browsers you can use ES modules build with (optional) [import maps](h
   }
 </script>
 <script type="module">
-  import { vMaska } from 'maska/vue'
+  import { vMaska } from "maska/vue"
 
   Vue.createApp({ directives: { maska: vMaska }}).mount('#app')
 </script>
diff --git a/docs/v3/svelte.md b/docs/v3/svelte.md
index 3491784..a704a19 100644
--- a/docs/v3/svelte.md
+++ b/docs/v3/svelte.md
@@ -3,34 +3,38 @@
 Maska provides simple Svelte action for use with input:
 
 ```html
-<input use:maska={options}>
+<input use:maska={value}>
 ```
 
-- `options` is object with default options
+- `value` could be one of:
+  - `string` for the mask value (should be enclosed in additional quotation marks: `{'#-#'}`)
+  - `object` with a default options
 
 
 ## Minimal example
 
-Apply `maska` action to the input along with `data-maska` attribite:
+Apply `maska` action to the input:
 
 ```svelte
 <script>
-  import { maska } from '@maskajs/svelte'
+  import { maska } from "maska/svelte"
 </script>
 
-<input use:maska data-maska="#-#">
+<input use:maska={'#-#'}>
 ```
 
+?> Please note that the mask value is enclosed in additional quotation marks: `"'#-#'"`.
 
 ## Set mask options
 
 To set default [options](/options) for the mask, pass options via **directive value**:
 
 ```svelte
-<script>
-  import { maska } from '@maskajs/svelte'
+<script lang="ts">
+  import { maska } from "maska/svelte"
+  import type { MaskInputOptions } from "maska"
 
-  const options = {
+  const options: MaskInputOptions = {
     mask: "#-#",
     eager: true
   }
diff --git a/docs/v3/upgrade.md b/docs/v3/upgrade.md
index bf95b83..8c1268a 100644
--- a/docs/v3/upgrade.md
+++ b/docs/v3/upgrade.md
@@ -6,13 +6,13 @@ Maska v3 has different entries for framework-specific exports.
 Import of vue directive in v2:
 
 ```js
-import { vMaska } from 'maska'
+import { vMaska } from "maska"
 ```
 
 Now you should import vue directive from `maska/vue`:
 
 ```js
-import { vMaska } from 'maska/vue'
+import { vMaska } from "maska/vue"
 ```
 
 !> Filenames have also been changed. Please see the [Installation](install) for more information.
diff --git a/docs/v3/vue.md b/docs/v3/vue.md
index 608a814..0b2f704 100644
--- a/docs/v3/vue.md
+++ b/docs/v3/vue.md
@@ -3,7 +3,7 @@
 Maska provides custom Vue directive for use with input:
 
 ```html
-<input v-maska:argument.modifier="options">
+<input v-maska:argument.modifier="value">
 ```
 
 - `argument` is a name of the bound variable (see example below)
@@ -11,11 +11,13 @@ Maska provides custom Vue directive for use with input:
   - `masked` (default): variable will get a masked value (as in v-model)
   - `unmasked`: variable will get an unmasked (raw) value
   - `completed`: variable will be boolean, showing that mask is completed
-- `options` is object with default options
+- `value` could be one of:
+  - `string` for the mask value (should be enclosed in additional quotation marks: `"'#-#'"`)
+  - `object` with a default options
 
 ## Minimal example
 
-Import `vMaska` directive and apply it to the input along with `data-maska` attribite:
+Import `vMaska` directive and apply it to the input:
 
 <!-- tabs:start -->
 ### **Composition API**
@@ -26,7 +28,7 @@ Import `vMaska` directive and apply it to the input along with `data-maska` attr
 </script>
 
 <template>
-  <input v-maska data-maska="#-#">
+  <input v-maska="'#-#'">
 </template>
 ```
 
@@ -42,11 +44,12 @@ Import `vMaska` directive and apply it to the input along with `data-maska` attr
 </script>
 
 <template>
-  <input v-maska data-maska="#-#">
+  <input v-maska="'#-#'">
 </template>
 ```
 <!-- tabs:end -->
 
+?> Please note that the mask value is enclosed in additional quotation marks: `"'#-#'"`.
 
 ## Set mask options
 
@@ -56,12 +59,13 @@ To set default [options](/options) for the mask, pass options via **directive va
 ### **Composition API**
 
 ```vue
-<script setup>
+<script setup lang="ts">
   import { reactive } from "vue"
   import { vMaska } from "maska/vue"
+  import type { MaskInputOptions } from "maska"
 
   // could be plain object too
-  const options = reactive({
+  const options = reactive<MaskInputOptions>({
     mask: "#-#",
     eager: true
   })
@@ -119,7 +123,7 @@ To get masked value you can use standard `v-model` directive on the input. But i
 </script>
 
 <template>
-  <input v-maska:unmaskedValue.unmasked data-maska="#-#" v-model="maskedValue">
+  <input v-maska:unmaskedValue.unmasked="'#-#'" v-model="maskedValue">
 
   Masked value: {{ maskedValue }}
   Unmasked value: {{ unmaskedValue }}
@@ -144,7 +148,7 @@ To get masked value you can use standard `v-model` directive on the input. But i
 </script>
 
 <template>
-  <input v-maska:unmaskedValue.unmasked data-maska="#-#" v-model="maskedValue">
+  <input v-maska:unmaskedValue.unmasked="'#-#'" v-model="maskedValue">
 
   Masked value: {{ maskedValue }}
   Unmasked value: {{ unmaskedValue }}
@@ -168,7 +172,7 @@ export default defineNuxtPlugin((nuxtApp) => {
 Now you can use v-maska directive in your app:
 
 ```html
-<input v-model="value" v-maska data-maska="#-#" />
+<input v-maska="'#-#'" />
 ```
 
 
diff --git a/src/alpine/index.ts b/src/alpine/index.ts
index 0e44b18..39c0a56 100644
--- a/src/alpine/index.ts
+++ b/src/alpine/index.ts
@@ -9,11 +9,16 @@ export const xMaska = (Alpine: Alpine): void => {
 
     if (input == null || input?.type === 'file') return
 
+    let opts: MaskInputOptions = {}
+
+    const evaluator = directive.expression !== ''
+      ? utilities.evaluateLater<MaskInputOptions | string>(directive.expression)
+      : () => {}
+
     utilities.effect(() => {
-      const opts =
-        directive.expression !== ''
-          ? { ...utilities.evaluate<MaskInputOptions>(directive.expression) }
-          : {}
+      evaluator((expr) => {
+        opts = typeof expr === 'string' ? { mask: expr } : { ...expr }
+      })
 
       if (directive.value != null) {
         const updateArg = (detail: MaskaDetail): void => {
@@ -43,7 +48,5 @@ export const xMaska = (Alpine: Alpine): void => {
         masks.set(input, new MaskInput(input, opts))
       }
     })
-
-    utilities.cleanup(() => masks.get(input)?.destroy())
   }).before('model')
 }
diff --git a/src/svelte/index.ts b/src/svelte/index.ts
index 9053404..774b606 100644
--- a/src/svelte/index.ts
+++ b/src/svelte/index.ts
@@ -3,19 +3,29 @@ import { MaskaDetail, MaskInput, MaskInputOptions } from '..'
 
 const masks = new WeakMap<HTMLInputElement, MaskInput>()
 
-type MaskaAction = Action<HTMLElement, MaskInputOptions | undefined, {
+type MaskaAction = Action<HTMLElement, MaskInputOptions | string | undefined, {
   'on:maska': (detail: CustomEvent<MaskaDetail>) => void
 }>
 
-export const maska: MaskaAction = (node, opts = {}) => {
+export const maska: MaskaAction = (node, value = {}) => {
   const input = node instanceof HTMLInputElement ? node : node.querySelector('input')
 
   if (input == null || input?.type === 'file') return
 
+  let opts = value
+
+  if (typeof opts === 'string') {
+    opts = { mask: opts }
+  }
+
   masks.set(input, new MaskInput(input, opts))
 
   return {
     update (opts) {
+      if (typeof opts === 'string') {
+        opts = { mask: opts }
+      }
+
       masks.get(input)?.update(opts)
     },
 
diff --git a/src/vue/index.ts b/src/vue/index.ts
index 66b92ef..8492691 100644
--- a/src/vue/index.ts
+++ b/src/vue/index.ts
@@ -1,7 +1,7 @@
 import { Directive, DirectiveBinding } from 'vue'
 import { MaskaDetail, MaskInput, MaskInputOptions } from '..'
 
-type MaskaDirective = Directive<HTMLElement, MaskInputOptions | undefined>
+type MaskaDirective = Directive<HTMLElement, MaskInputOptions | string | undefined>
 
 const masks = new WeakMap<HTMLInputElement, MaskInput>()
 
@@ -20,10 +20,15 @@ const setArg = (binding: DirectiveBinding, value: string | boolean): void => {
 
 export const vMaska: MaskaDirective = (el, binding) => {
   const input = el instanceof HTMLInputElement ? el : el.querySelector('input')
-  const opts = binding.value != null ? { ...binding.value } : {}
 
   if (input == null || input?.type === 'file') return
 
+  let opts: MaskInputOptions = {}
+
+  if (binding.value != null) {
+    opts = typeof binding.value === 'string' ? { mask: binding.value } : { ...binding.value }
+  }
+
   if (binding.arg != null) {
     const updateArg = (detail: MaskaDetail): void => {
       const value = binding.modifiers.unmasked
diff --git a/test/alpine.test.ts b/test/alpine.test.ts
index 3720d71..9b5e6ce 100644
--- a/test/alpine.test.ts
+++ b/test/alpine.test.ts
@@ -20,6 +20,12 @@ const prepareInput = async (markup: string) => {
 }
 
 describe('init', () => {
+  test('with string', async () => {
+    input = await prepareInput(`<input x-maska="'#-#'" value="123">`)
+
+    expect(input).toHaveValue('1-2')
+  })
+
   test('with data attr', async () => {
     input = await prepareInput(`<input x-maska data-maska="#-#" value="123">`)
 
diff --git a/test/svelte/DataAttr.svelte b/test/svelte/DataAttr.svelte
new file mode 100644
index 0000000..63ae7df
--- /dev/null
+++ b/test/svelte/DataAttr.svelte
@@ -0,0 +1,7 @@
+<script lang="ts">
+  import { maska } from '../../src/svelte'
+</script>
+
+<main>
+  <input use:maska data-maska="#-#" data-maska-eager />
+</main>
diff --git a/test/svelte/Demo.svelte b/test/svelte/Demo.svelte
index 9bc1690..2101900 100644
--- a/test/svelte/Demo.svelte
+++ b/test/svelte/Demo.svelte
@@ -1,5 +1,6 @@
 <script lang="ts">
   import BindValue from './BindValue.svelte'
+  import DataAttr from './DataAttr.svelte'
   import Event from './Event.svelte'
   import InitialValue from './InitialValue.svelte'
   import Number from './Number.svelte'
@@ -12,6 +13,7 @@
 <main>
   <select bind:value={component}>
     <option value={BindValue}>BindValue</option>
+    <option value={DataAttr}>DataAttr</option>
     <option value={Event}>Event</option>
     <option value={InitialValue}>InitialValue</option>
     <option value={Number}>Number</option>
diff --git a/test/svelte/Options.svelte b/test/svelte/Options.svelte
index cf66449..bda7aa6 100644
--- a/test/svelte/Options.svelte
+++ b/test/svelte/Options.svelte
@@ -8,6 +8,6 @@
 </script>
 
 <main>
-  <input type="checkbox" bind:checked={options.eager} />
+  <input type="checkbox" bind:checked={options.eager} /> Eager<br>
   <input type="text" use:maska={options} />
 </main>
diff --git a/test/svelte/Simple.svelte b/test/svelte/Simple.svelte
index 7e8daf2..1a3da9d 100644
--- a/test/svelte/Simple.svelte
+++ b/test/svelte/Simple.svelte
@@ -3,5 +3,5 @@
 </script>
 
 <main>
-  <input use:maska data-maska="#-#" />
+  <input use:maska={'#-#'} />
 </main>
diff --git a/test/vue/Simple.vue b/test/vue/Simple.vue
index df1551c..d53dd90 100644
--- a/test/vue/Simple.vue
+++ b/test/vue/Simple.vue
@@ -3,5 +3,5 @@ import { vMaska } from '../../src/vue'
 </script>
 
 <template>
-  <input v-maska data-maska="#-#" />
+  <input v-maska="'#-#'" />
 </template>
diff --git a/test/vue/Sink.vue b/test/vue/Sink.vue
index b88a6b8..ccc8a3b 100644
--- a/test/vue/Sink.vue
+++ b/test/vue/Sink.vue
@@ -1,62 +1,52 @@
-<script setup>
+<script setup lang="ts">
 import { reactive, ref } from 'vue'
 import { vMaska } from '../../src/vue'
+import type { MaskInputOptions, MaskaDetail } from '../../src'
 
-const mask = ref('+1 (###) ###-####')
 const show = ref(true)
-const eager = ref(true)
 const valueMasked = ref('1234567')
 const valueUnmasked = ref('1')
 
-const onMaska = (e) => console.log(e.detail)
+const onMaska = (e: CustomEvent<MaskaDetail>) => console.log(e.detail)
 
-const options = reactive({
-  mask,
-  eager
+const options = reactive<MaskInputOptions>({
+  mask: '+1 (###) ###-####',
+  eager: true
 })
 
-const options2 = {
-  preProcess: val => val.replace(/[$,]/g, ''),
-  postProcess: val => {
-    if (!val) return ''
-
-    const sub = 3 - (val.includes('.') ? val.length - val.indexOf('.') : 0)
-
-    return Intl.NumberFormat('en-US', {
-      style: 'currency',
-      currency: 'USD'
-    }).format(val)
-      .slice(0, sub ? -sub : undefined)
-  }
-}
-
 defineExpose({ valueUnmasked })
 </script>
 
 <template>
-  <div class="row">
+  <p>
     <div>
       show: <input type="checkbox" v-model="show">
-      eager: <input type="checkbox" v-model="eager">
+      eager: <input type="checkbox" v-model="options.eager">
     </div>
-    <div><input v-model="mask"></div>
+
+    <input v-model="options.mask">
 
     <div v-if="show">
       <input v-maska:valueUnmasked.unmasked="options" v-model="valueMasked" @maska="onMaska">
       <div>Masked: {{ valueMasked }}</div>
       <div>Unmasked: {{ valueUnmasked }}</div>
     </div>
-  </div>
+  </p>
 
-  <div class="row"><input type="email" v-maska data-maska="##-##" data-maska-eager value="12"></div>
+  <p>
+    <input v-maska data-maska="##-##" data-maska-eager value="123">
+  </p>
 
-  <div class="row"><input v-maska data-maska="####" value="1234"></div>
+  <p>
+    <input v-maska="'####'" value="12345">
+  </p>
 
-  <div><input v-maska="options2" value="1234567" data-maska="0.99" data-maska-tokens="0:\d:multiple|9:\d:optional"></div>
+  <p>
+    <input
+      v-maska
+      value="1234567.89"
+      data-maska-number-locale="en"
+      data-maska-number-fraction="2"
+    >
+  </p>
 </template>
-
-<style scoped>
-.row {
-  margin-bottom: 1em;
-}
-</style>