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---
layout: docs
title: Brand guidelines
description: Documentation and examples for Bootstrap's logo and brand usage guidelines.
group: about
toc: true
---
Have a need for Bootstrap's brand resources? Great! We have only a few guidelines we follow, and in turn ask you to follow as well. These guidelines were inspired by MailChimp's [Brand Assets](https://mailchimp.com/about/brand-assets/).
## Mark and logo
Use either the Bootstrap mark (a capital **B**) or the standard logo (just **Bootstrap**). It should always appear in San Francisco Display Semibold. **Do not use the Twitter bird** in association with Bootstrap.
<div class="bd-brand-logos">
<div class="bd-brand-item">
<img class="svg" src="/docs/{{< param docs_version >}}/assets/brand/bootstrap-solid.svg" alt="Bootstrap" width="144" height="144">
</div>
<div class="bd-brand-item inverse">
<img class="svg" src="/docs/{{< param docs_version >}}/assets/brand/bootstrap-outline.svg" alt="Bootstrap" width="144" height="144">
</div>
</div>
<div class="bd-brand-logos">
<div class="bd-brand-item">
<span class="h1">Bootstrap</span>
</div>
<div class="bd-brand-item inverse">
<span class="h1">Bootstrap</span>
</div>
</div>
## Download mark
Download the Bootstrap mark in one of three styles, each available as an SVG file. Right click, Save as.
<div class="bd-brand-logos">
<div class="bd-brand-item">
<img class="svg" src="/docs/{{< param docs_version >}}/assets/brand/bootstrap-solid.svg" alt="Bootstrap" width="144" height="144">
</div>
<div class="bd-brand-item inverse">
<img class="svg" src="/docs/{{< param docs_version >}}/assets/brand/bootstrap-outline.svg" alt="Bootstrap" width="144" height="144">
</div>
<div class="bd-brand-item inverse">
<img class="svg" src="/docs/{{< param docs_version >}}/assets/brand/bootstrap-punchout.svg" alt="Bootstrap" width="144" height="144">
</div>
</div>
## Name
The project and framework should always be referred to as **Bootstrap**. No Twitter before it, no capital _s_, and no abbreviations except for one, a capital **B**.
<div class="bd-brand-logos">
<div class="bd-brand-item">
<span class="h3">Bootstrap</span>
<strong class="text-success">Right</strong>
</div>
<div class="bd-brand-item">
<span class="h3 text-muted">BootStrap</span>
<strong class="text-warning">Wrong</strong>
</div>
<div class="bd-brand-item">
<span class="h3 text-muted">Twitter Bootstrap</span>
<strong class="text-warning">Wrong</strong>
</div>
</div>
## Colors
Our docs and branding use a handful of primary colors to differentiate what *is* Bootstrap from what *is in* Bootstrap. In other words, if it's purple, it's representative of Bootstrap.
<div class="bd-brand">
<div class="color-swatches">
<div class="color-swatch bd-purple"></div>
<div class="color-swatch bd-purple-light"></div>
<div class="color-swatch bd-purple-lighter"></div>
<div class="color-swatch bd-gray"></div>
</div>
</div>