diff --git a/README.md b/README.md
index cd4742b..a4ce0c3 100644
--- a/README.md
+++ b/README.md
@@ -599,7 +599,7 @@ The default help output is usually sufficient, but if not there are two solution
 
 1. Use `ConfigureHelp(HelpOptions)` to configure how help is formatted (see [HelpOptions](https://godoc.org/github.com/alecthomas/kong#HelpOptions) for details).
 2. Custom help can be wired into Kong via the `Help(HelpFunc)` option. The `HelpFunc` is passed a `Context`, which contains the parsed context for the current command-line. See the implementation of `PrintHelp` for an example.
-3. Use `HelpFormatter(HelpValueFormatter)` if you want to just customize the help text that is accompanied by flags and arguments.
+3. Use `ValueFormatter(HelpValueFormatter)` if you want to just customize the help text that is accompanied by flags and arguments.
 4. Use `Groups([]Group)` if you want to customize group titles or add a header.
 
 ### `Bind(...)` - bind values for callback hooks and Run() methods
diff --git a/help_test.go b/help_test.go
index d907cc8..e0e9043 100644
--- a/help_test.go
+++ b/help_test.go
@@ -477,7 +477,7 @@ func TestEnvarAutoHelpWithEnvPrefix(t *testing.T) {
 	require.Contains(t, w.String(), "A different flag.")
 }
 
-func TestCustomHelpFormatter(t *testing.T) {
+func TestCustomValueFormatter(t *testing.T) {
 	var cli struct {
 		Flag string `env:"FLAG" help:"A flag."`
 	}
@@ -485,7 +485,7 @@ func TestCustomHelpFormatter(t *testing.T) {
 	p := mustNew(t, &cli,
 		kong.Writers(w, w),
 		kong.Exit(func(int) {}),
-		kong.HelpFormatter(func(value *kong.Value) string {
+		kong.ValueFormatter(func(value *kong.Value) string {
 			return value.Help
 		}),
 	)
diff --git a/options.go b/options.go
index 82d71d8..4c240ed 100644
--- a/options.go
+++ b/options.go
@@ -215,6 +215,8 @@ func ShortHelp(shortHelp HelpPrinter) Option {
 }
 
 // HelpFormatter configures how the help text is formatted.
+//
+// Deprecated: Use ValueFormatter() instead.
 func HelpFormatter(helpFormatter HelpValueFormatter) Option {
 	return OptionFunc(func(k *Kong) error {
 		k.helpFormatter = helpFormatter
@@ -222,6 +224,14 @@ func HelpFormatter(helpFormatter HelpValueFormatter) Option {
 	})
 }
 
+// ValueFormatter configures how the help text is formatted.
+func ValueFormatter(helpFormatter HelpValueFormatter) Option {
+	return OptionFunc(func(k *Kong) error {
+		k.helpFormatter = helpFormatter
+		return nil
+	})
+}
+
 // ConfigureHelp sets the HelpOptions to use for printing help.
 func ConfigureHelp(options HelpOptions) Option {
 	return OptionFunc(func(k *Kong) error {