diff --git a/callbacks.go b/callbacks.go
index c1fac81..e541f5a 100644
--- a/callbacks.go
+++ b/callbacks.go
@@ -80,7 +80,19 @@ func getMethods(value reflect.Value, name string) []reflect.Value {
 		for i := 0; i < value.NumField(); i++ {
 			field := value.Field(i)
 			fieldType := t.Field(i)
-			if fieldType.IsExported() && fieldType.Anonymous {
+			if !fieldType.IsExported() {
+				continue
+			}
+
+			// Hooks on exported embedded fields should be called.
+			if fieldType.Anonymous {
+				receivers = append(receivers, field)
+				continue
+			}
+
+			// Hooks on exported fields that are not exported,
+			// but are tagged with `embed:""` should be called.
+			if _, ok := fieldType.Tag.Lookup("embed"); ok {
 				receivers = append(receivers, field)
 			}
 		}
diff --git a/kong_test.go b/kong_test.go
index a7c03b2..874b90b 100644
--- a/kong_test.go
+++ b/kong_test.go
@@ -2413,9 +2413,19 @@ func (e *EmbeddedCallback) AfterApply() error {
 	return nil
 }
 
+type taggedEmbeddedCallback struct {
+	Tagged bool
+}
+
+func (e *taggedEmbeddedCallback) AfterApply() error {
+	e.Tagged = true
+	return nil
+}
+
 type EmbeddedRoot struct {
 	EmbeddedCallback
-	Root bool
+	Tagged taggedEmbeddedCallback `embed:""`
+	Root   bool
 }
 
 func (e *EmbeddedRoot) AfterApply() error {
@@ -2432,6 +2442,9 @@ func TestEmbeddedCallbacks(t *testing.T) {
 		EmbeddedCallback: EmbeddedCallback{
 			Embedded: true,
 		},
+		Tagged: taggedEmbeddedCallback{
+			Tagged: true,
+		},
 		Root: true,
 	}
 	assert.Equal(t, expected, actual)